LIC launched new project 'Jeevan Samarth', emphasis on improving agency network

LIC on Thursday launched a new project called 'Jeevan Samarth', designed to bring about transformation in the agencies.

For this change, LIC has decided to work with the expert company AT Kearney. AT Kearney will completely review LIC's existing agency system and help improve it.

LIC CEO and Managing Director Siddhartha Mohanty said, "Jeevan Samarth Project aims to improve the entire network of agents to meet the changing needs of crores of Indian families and provide them better options related to long-term savings, protection, health insurance, ULIP and pension."

The objective of the Jeevan Samarth project is to bring about a change in the entire functioning of LIC. Under this, work will be done at the branch, division and regional level. This will adopt the best practices from around the world keeping in mind the rapid changes and new regulations in the insurance sector of India.

Siddharth Mohanty also said that this change will not only provide agents with new tools but will also enhance their skills. This will further strengthen the relationship between customers and agents.